Themes, colours, and corner radius
The six presets, what each colour controls, and how to match your own brand.
A theme is set once per funnel and applies to every page. There is no per-page styling, which is deliberate — it makes it very hard to build something that looks inconsistent.
The six presets
| Theme | Character |
|---|---|
| Editorial | Near-white with a deep purple accent. Soft, generous corners. |
| Warm | Cream and orange. Approachable, good for consumer offers. |
| Ocean | Dark navy with cyan. High contrast, reads as technical. |
| Forest | Deep green with emerald. Confident and calm. |
| Minimal | Light grey with black. Neutral; gets out of the way. |
| Rose | Soft pink with a rose accent. The most rounded of the set. |
What each colour controls
| Colour | Applies to |
|---|---|
| Background | The page behind everything |
| Text | Headings and answer text |
| Primary | Buttons, selected options, the progress bar, the logo badge |
Primary is the one that matters most. It is the colour of every action, so it should be the colour your audience already associates with you.
Matching your brand
- 1 Start from the preset closest to your brand rather than from scratch.
- 2 Set Primary to your brand colour first, and check the button still reads clearly.
- 3 Adjust Background only if the preset genuinely clashes — a near-white background nearly always converts better than a saturated one.
- 4 Use the radius slider to match how rounded your own site is.