How answers become contacts
The placeholder rule that determines whether a submission creates a contact — the single most important thing to get right.
The rule
When someone submits, the runtime looks through your input blocks and identifies the email, name, and phone fields by reading their placeholder and label text. It does not use the block type or position — it matches on the words you wrote.
| Field | Matched when the text contains |
|---|---|
| email, e-mail, e mail (also: e-posta) | |
| Name | name (also: ad, isim, ad soyad) |
| Phone | phone, telephone, tel (also: telefon, gsm, cep) |
What this means in practice
An input whose placeholder reads "Email address" is recognised. One that reads "Where can we reach you?" is not — that answer is still saved with the submission, but no contact is created from it.
| Placeholder | Result |
|---|---|
| Email address | Recognised |
| Your best e-mail | Recognised |
| Full name | Recognised |
| Phone number (optional) | Recognised |
| Where should we send it? | Not recognised |
| How do we reach you? | Not recognised |
No email, no contact
The email address is the identifier. A submission without a recognised email field is stored in full and appears in your results, but it creates no contact and will not appear in your Contacts list. If a funnel exists to generate leads, it needs a recognisable email input.
Checking your funnel
- 1 Open the contact page of your funnel in the editor.
- 2 Select each input block and read its placeholder against the table above.
- 3 Rename any that do not match — "Email address" and "Full name" are safe choices.
- 4 Publish, submit once yourself, and confirm the contact appears under Contacts.
Asking for consent
Add a required checkbox on the contact page stating what you will use the details for. It is stored with the submission as a record of what the person agreed to, and in most jurisdictions you need it before following up.