Reading your results

The headline numbers, the response chart, and what each one does and does not tell you.


Open a funnel from the Funnels list to see its results. The page covers one funnel at a time.

The headline numbers

Metric Means
Total responsesPeople who reached the end and submitted
Completion rateCompleted as a share of recorded submissions
Responses in periodSubmissions inside the selected date range
Average per dayThose responses spread across the days in range

Responses over time

A daily count for the last seven days. Useful for confirming that a campaign is delivering and for spotting the day a funnel stopped working.

Date range

The filter offers the last 7 days, the last 30 days, this month, and all time. It narrows the response chart and the two period figures beside it; the daily chart itself covers the last seven days, so the wider ranges will not show you more history than that yet.