Search and social preview settings
Setting the meta title and description so shared links look intentional.
Funnel settings has an SEO section with two fields. They control the text that appears when your link is shown somewhere other than a browser tab.
| Field | Limit | Appears as |
|---|---|---|
| Meta title | 60 characters | The browser tab title and the headline of a shared preview |
| Meta description | 160 characters | The supporting line under the title |
The character counters in the editor show the point at which most platforms truncate. Going over is not blocked, but the end will be cut off.
Writing them
- Title: name the outcome the responder gets, not the mechanism. "Get a free roof assessment" over "Lead capture form".
- Description: add the one detail that answers "what will this cost me?" — how long it takes, or that it is free.
- Write for the person who has not clicked yet. This text is the thing that decides whether they do.